ABOUT
Data Services
Data Analytics
Data analytics and marketing are partners across the business landscape. Data analytics empowers us to make informed decisions by transforming raw data into actionable insights. It provides a deep understanding of customer behavior, preferences, and trends, enabling the creation of highly targeted and personalized marketing campaigns.
Data Services
From tracking the performance of direct mail and email campaigns to predicting consumer behaviors, we use data to refine strategies, optimize resources, and maximize ROI. It fuels the effectiveness of our marketing efforts, ensuring that messages resonate with the right audience in the right way.
Data Collection
Multi-source structured, unstructured, and semi-structured files
Integration
Apply MMS technical and business knowledge to integrate and sort data
Consumption
Data compilation of multiple files and sources into one database
Data Modeling
Use our proprietary data modeling and analytics for superior results
Data Hygiene
Clean data, indexing, formatting and cleaning of non-standardized data points
Data Selection
Select data for our clients to produce the best return on their investment
Data Modeling
Data modeling structures and organizes data to represent real-world relationships and insights. In marketing, data modeling is critical to understand customer behaviors, segment target audiences, and predict trends. It enables us to create robust customer profiles, identify key demographics, and tailor messages that resonate with specific groups.
Data modeling is one of our greatest strengths – our team uses IBM supercomputers and over twenty different modeling algorithms to optimize on behalf of all our clients across multiple industries.
By constructing data models, we optimize marketing efforts for our clients, making them data-driven and efficient. Personalization and precision are important, and data modeling plays a pivotal role in ensuring that our campaigns are highly effective, leading to improved customer engagement and increased ROI.