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Lanie Dattilo

Oct 25, 20232 min read

Welcome to Our New Team Members!

At Milestone Marketing Solutions, we're thrilled to announce the latest additions to our ever-growing team. These talented individuals...

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Lanie Dattilo

Oct 19, 20231 min read

2023 End of Summer BBQ

As summer this year began to turn into fall, our team decided it was the perfect time to celebrate the end of summer in style.

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Case Study: Refining the Approach to Maximize Returns

Jake Adkins

Nov 26, 20212 min read

Case Study: Refining the Approach to Maximize Returns

67.5% Direct Mail Response Rate Increase in 3 Months in Health Space Their Challenge Our client had seen success marketing individual...

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QUOTABLES: David Ogilvy- Father of Advertising

Mickey Luberda

Aug 20, 20205 min read

QUOTABLES: David Ogilvy- Father of Advertising

In our first entry of the "QUOTABLES" series, we look to the father of modern advertising– David Ogilvy. He was a British advertising...

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Customer Contact as a Service (CCaas): How the Cloud is Changing Call Centers

Mickey Luberda

Aug 12, 20203 min read

Customer Contact as a Service (CCaas): How the Cloud is Changing Call Centers

CCaaS software has made a major impact on many company's communications with their customers, but surprisingly many businesses are...

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Mickey Luberda

Aug 4, 20203 min read

10 Mistakes Marketers Make

Whether you're the lone marketing mind of a tech company or a key member of a major marketing department, these common missteps can...

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Wrapping your Head Around List Acquisition

Mickey Luberda

Jul 27, 20205 min read

Wrapping your Head Around List Acquisition

New customer acquisition is still a business necessity during these unconventional economic times. With more people at home, many...

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Mickey Luberda

Jul 14, 20205 min read

Avoiding the Bottom Feeders

Marketers, especially in the Direct Mail space, have to actively consider who their client's target market is and what motivates them. In...

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Mickey Luberda

Jul 2, 20201 min read

Happy 4th of July!

Milestone Marketing Solutions wishes everyone a safe and celebratory Independence Day. If you're able to be with family or friends, we...

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Changing Landscapes in B2B Direct Mail Marketing

Mickey Luberda

Jun 25, 20205 min read

Changing Landscapes in B2B Direct Mail Marketing

It's tempting to ask the question, "When will we be back to normal?". That might not be the right inquiry, though. The innovations taking...

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Congratulations to Louis DeJoy– The New Postmaster General

Mickey Luberda

Jun 15, 20202 min read

Congratulations to Louis DeJoy– The New Postmaster General

Today marks the beginning of a new phase of leadership at the post office. USPS has been more essential than ever through the last few...

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TRACED Act Pt. 3: Outbound Marketing in a Post-TRACED Act Marketing Space

Mickey Luberda

Jun 10, 20203 min read

TRACED Act Pt. 3: Outbound Marketing in a Post-TRACED Act Marketing Space

With regulations changing regarding outbound marketing, new opportunities will arise to fill the gaps left by new restrictions. This law...

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TRACED Act Pt. 2: Who's Robocalling Us and When Are They Stopping?

Mickey Luberda

Jun 4, 20205 min read

TRACED Act Pt. 2: Who's Robocalling Us and When Are They Stopping?

Following up from our previous post, we'll be taking a look at who's getting targeted and who's doing the targeting. We'll take a look at...

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TRACED Act Pt. 1: Is it the End for Robocalling?

Mickey Luberda

May 28, 20204 min read

TRACED Act Pt. 1: Is it the End for Robocalling?

Don’t start cheering yet, but a new law, the TRACED Act, could be heavily regulating those nosy, outbound sales calls and robocalls. The...

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Case Study: A Recovery During a Recovery

Mickey Luberda

May 19, 20203 min read

Case Study: A Recovery During a Recovery

Milestone has not taken the foot off the gas pedal throughout this health emergency, and we have positive numbers to report. A major...

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Event Marketing: How will it Change During and After the Health Emergency

Mickey Luberda

May 12, 20203 min read

Event Marketing: How will it Change During and After the Health Emergency

A variety of industries rely on trade show leads, and in the near term we've seen this marketing strategy come to an abrupt halt. We'll...

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Which Direct Mail Piece is Best for your Company?

Mickey Luberda

May 5, 20203 min read

Which Direct Mail Piece is Best for your Company?

During these unique times, the marketing landscape has changed as many people are working from home. Digital fatigue has set in as more...

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Mickey Luberda

Apr 28, 20203 min read

How the Postal Service is Serving Us

The United States Postal Service keeps our country connected every day, including now during the COVID-19 emergency. With recent changes...

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The 3 Phases of Marketing during a Health Crisis

Mickey Luberda

Apr 20, 20203 min read

The 3 Phases of Marketing during a Health Crisis

In my 25 years of business, I have encountered many ups and downs but nothing quite like the Covid-19 experience. We have to think on our...

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Is Digital Advertising Really Helping your Business?

Mickey Luberda

Apr 8, 20203 min read

Is Digital Advertising Really Helping your Business?

Investigative journalists dug in to the world of digital advertising and asked an important question, is it truly effective?

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